Mixed Methods Research
The long debate for pros and cons of qualitative and quantitative research has turned into mixed method research. This emerging approach is largely backed by growing area of inter-disciplinary research. Scholars have identified various innovative strategies and techniques to operationalize mixed method research to answer marriage of both qualitative and quantitative research challenges.
Using SPSS, MAXQDA and NVivo Software for Planning, Analyzing and Writing
The long debate for pros and cons of qualitative and quantitative research has turned into mixed method research. This emerging approach is largely backed by growing area of inter-disciplinary research. Scholars have identified various innovative strategies and techniques to operationalize mixed method research to answer marriage of both qualitative and quantitative research challenges. This course trains participants on fundamental strategies of mixed method research related to planning and execution. Participants will also learn how to combine potentials of SPSS, MAXQDA and NVivo software for quantitative and qualitative analysis.
DO YOU WANT TO?
- Plan and conduct mixed method research?
- Combine qualitative and quantitative data and its analysis?
- Use SPSS, MAXQDA and Vivo software for mixed method research?
- Write and present mixed method research
COURSE OBJECTIVES:
- Developing orientation to mixed method research
- Make people understand in designing strategies of mixed method research
- Enabling participants to analyse and write using mixed method approach
- Use of SPSS, MAXQDA and NVivo for mixed method data analysis
WHO SHOULD ENROLLED?
- Faculty Members of Social, Natural and Applied Sciences
- MPhil/PhD Students
- Researchers of R&D Organizations and Policy Research Institutes
- Executives of Marketing and Social Research Organizations
- Research Contractors
- Members of Government Agencies and Non-Government Organizations
Planning Mixed Method Research
Designing Mixed Method Research
- Marriage strategies of quantitative and qualitative data
- Parallel, Conversion, Sequential, Multilevel and Data Synthesis
- Design Strategies:
- Sequential Explanatory Strategy Sequential Exploratory Strategy Sequential Transformative Strategy Concurrent Triangulation Strategy Concurrent Embedded Strategy Concurrent Transformative Strategy
Managing Mixed Method Research
Using SPSS (software) for Mixed Method Data Analysis
Using NVivo (software) for Mixed Method Data Analysis
Using MAXQDA (application) for Mixed Method Data Analysis
- Preparing and importing online survey data into MAXQD
- Using word frequency, lexical search and autocoding tools for preliminary analysis
- Using simple and complex query tools to check and refine the analysis and output results and reports
- Setting-up different types of data in MAXQDA projects and linking them together
- Using MAXQDA to help one form of data to inform the analysis of another
A Case Study on Mixed Method Approach
Instructor
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What you'll learn
- Participants will be able to explore unique value in their venture
- You will develop capacity to capitalize on your uniqueness
- You will be trained to design and develop your venture on viable unique value
- You will be able to monetize your uniqueness through multiple levels and channels
What you'll learn
What you'll learn
- Ability to understand and draw research objectives
- Ability to define action research methodologies
- Ability to define and design data collection methodologies
- Learn how to interpret data into reasonable findings
- Learn an objective way of analysing your results
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